Although there are parts of this I think could be improved upon. The idea from June Harrild is just wonderful. I would love it if bands actually commissioned someone to do this to correspond with the song and the standard music video because I think it really helps bring clarity out of songs like Vampire Weekend’s typical stuff. Plus, it also more clearly lays out the specific lyrics for those of us who have a tendency to not realize they’ve been singing a song wrong for years (notice I did not fully admit anything there). Anyway, motion typography + Vampire Weekend = a good start to your Wednesday morning, am I right?
(Best sequence is from 2:40-2:45 in my opinion)
- Ted
