Typography is.

I have come to recently understand how important type is not only in design, but in video. As a consequence, I am currently reading The Elements of Typographic Style. I have heard it is a “must read” for anyone seeking good type in their creations.

I have already made a couple adjustments to tedvid.com based on what I have been reading. Unfortunately I have not read the entire thing, which means I’m certain that though I may have corrected myself in one or two areas, it probably has created other issues elsewhere. Nevertheless, I hope to eventually have a solid enough grasp on typography that I can hold a decently intelligent conversation over the matter.

This new interest in typography is more of a life transition than anything. All of high school up through your general education courses in college, you are hit over the head repeatedly with a broad base of potential life skills. Yes, you begin to formulate what you are going to do as early as the day you could say a combination of the words “fire” and “man” but you are at such risk of changing your mind five or six hundred times that the educators and purveyors (I just wanted to say purveyors) of our world find it necessary that you simply learn a little about a lot until you figure things out.

However, I am done with the bulk of my general education courses, I only have a year and a half of school left and life is coming at me fast. And to be honest, I’m excited. Now that I have been doing what I love for some time and realize that video and the web are (to use a very early 2000s buzz word) converging, I can begin to hone my skills in all of the unnoticeably noticeable aspects of videography and motionography. To clarify: those parts of a video that make it excellent, reputable and set apart but are not readily apparent to the average viewer.

Also, just as I have begun to focus on these “unnoticeably noticeable” aspects of video-making, I have also began to work on these things in my personal life. As most of you know, I am a Christian. And for those of you who didn’t know – I’m not afraid of your initial reaction to that statement. Everyone has a different response to that word based on their experiences with people – good or bad. I have grown up in the church (I’m even the son of a minister), seen absolutely ridiculous things happen and while I think most people see this as a way to discredit Christianity, I have had just the opposite reaction. I believe it affirms Christianity. And if you want to ask more about why I believe this, you can email me: ted@tedvid.com or comment. I can promise an honest, gentle response.

So as I work on letting God correct my imperfections by being made more fully aware that the imperfections of man are only made complete in Christ, I will also be letting Robert Bringhurst bring to light my typographic mistakes. *Note: these two things are in the same sentence, but no on the same plane of importance ; ) haha!

Thanks for reading.