A week after the USA vs. Germany World Cup match for which I cut together a video using a bunch of footage that I do not own, the thought that 1.2 million people watched “One Moment Does Not Define Us” is still a bit, well – crazy.
The art of constructing a video that people share all over the Internet is not really art at all. I could romanticize the process, but it is just that: a process. Now, I am not pretending to be an expert on this process, but this is not the first time I have either edited, directed, written, etc. a video that was popular on the Internet. It was however, the first time I can safely say that I had “gone viral” (The Today Show’s words, not mine).
This “process” I speak of is ever-changing because of how fickle the Internet is – and again, I am not feigning humility when I say that I am no expert (few truly are). You have to capitalize on the right moments, tell the right story and post it in the right places. I have done a little research and tracked back the success of this video to a post on Reddit, that a content aggregation site‘s editor picked up and because it was easy to share to facebook/twitter from that post, traffic was suddenly through the roof.
Last week was one of the craziest I have ever had and I can honestly say I am happy with my fifteen minutes of fame, but I would never want it to define me. While it is cool to have TotalProSports call me a “true patriot” and to be featured on a number of sites I regularly frequent (Mashable, Bleacher Report, FoxNews.com and others), and even sites I hoped to never be featured on, the title of the video remains true – “One Moment Does Not Define Us.”
So I will be direct with my point – after all of the “hype” from last week, I know now more than ever how important it is to not define others by one moment. I never want to be “that guy who made that one video once” because no one wants to be defined that way.
So watch the video one more time if you wish, I just did …
and won’t be doing so again.